00891nam a2200205Ia 4500 CTU_109201 210402s9999 xx 000 0 und d 658.802 C898 Cravens, David W. Strategic marketing management cases David W. Cravens, Charles W. Lamb and Victoria L. Crittenden Boston, MA. McGraw-Hill 1998 Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies. Marketing Case studies Minh Trung tâm Học liệu Trường Đại học Cần Thơ