01048nam a2200205Ia 4500 CTU_112520 210402s9999 xx 000 0 und d 317800 658.84 K26 Keegan, Warren J. Global marketing Warren J. Keegan, Mark C. Green Upper Saddle River, N.J. Pearson/Prentice Hall 2005 For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6). Export marketing Minh Trung tâm Học liệu Trường Đại học Cần Thơ