APA Citation

Peter, L. P. (2005). Consumer behavior and marketing strategy. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Peter, L. Paul. Consumer Behavior and Marketing Strategy. Boston: McGraw-Hill/Irwin, 2005.

MLA Citation

Peter, L. Paul. Consumer Behavior and Marketing Strategy. Boston: McGraw-Hill/Irwin, 2005.

Warning: These citations may not always be 100% accurate.