00937nam a2200205Ia 4500 CTU_112529 210402s9999 xx 000 0 und d 474700 658.8342 P478 Peter, L. Paul Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson Boston McGraw-Hill/Irwin 2005 This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. Consumer behavior,Marketing Minh Trung tâm Học liệu Trường Đại học Cần Thơ