00810nam a2200229Ia 4500 CTU_112548 210402s9999 xx 000 0 und d 654500 658.8 L193 Lal, Rajiv Marketing management : Text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan Boston, MA. McGraw-Hill/Irvin 2005 Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management. Marketing Management Minh Trung tâm Học liệu Trường Đại học Cần Thơ