rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
  title info:
    sub title: Text and cases
  title info: title
  name:
    name part: Lal, Rajiv
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston, MA
    publisher: McGraw-Hill/Irvin
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
  note: Rajiv Lal, John A. Quelch, V. Kasturi Rangan
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: 658.8
  classification: L193
  record info:
    record creation date: 210402
    record identifier: CTU_112548