00888nam a2200229Ia 4500 CTU_112702 210402s9999 xx 000 0 und d 407000 658.816 N147 Nagle, Thomas T. The strategy and tactics of pricing : A guide to profitable decision making Thomas T. Nagle, Reed K. Holden Upper Saddle River, NJ Prentice Hall 2002 For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. Marketing,Pricing Decision making. Minh Trung tâm Học liệu Trường Đại học Cần Thơ