01287nam a2200205Ia 4500 CTU_112733 210402s9999 xx 000 0 und d 320000 658 C418 Certo, Samuel C. Modern management Samuel C. Certo, S. Trevis Certo Upper Saddle River, NJ. Pearson/Prentice Hall 2006 This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-howndash;all toward the goal of achieving organizational success. Built around the concept of ldquo;Core Plusrdquo; - a core of chapters covered in most courses, surrounded by a rich selection of optional chapters - enabling flexibility in the way the text is used.Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management.For managers at all levels. Management,Industrial management,Social responsibility of business,Technological innovations Minh Trung tâm Học liệu Trường Đại học Cần Thơ