Hodge, R. (2006). The mind of the customer: How great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers’ success. New York, NY: McGraw-Hill.

Hodge, Richard. The Mind of the Customer: How Great Companies Like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customers’ Success. New York, NY: McGraw-Hill, 2006.

Hodge, Richard. The Mind of the Customer: How Great Companies Like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customers’ Success. New York, NY: McGraw-Hill, 2006.