00845nam a2200217Ia 4500 CTU_112862 210402s9999 xx 000 0 und d 403000 658.8342 A765 Arnould, Eric J. Consumers Eric Arnould, Linda Price, George Zinkhan. Boston, MA. McGraw-Hill/Irvin 2004 Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples. Consumer behavior.,Consumer behavior. United States. Minh Trung tâm Học liệu Trường Đại học Cần Thơ