01123nam a2200217Ia 4500 CTU_112987 210402s9999 xx 000 0 und d 80000 658.8 C747 Cone, Steve Steal these ideas! : Marketing secrets that will make you a star Steve Cone Ho Chi Minh city The Publishing House 2006 Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn't--in marketing. Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Marketing,Success in business Minh Trung tâm Học liệu Trường Đại học Cần Thơ