00990nam a2200217Ia 4500 CTU_115958 210402s9999 xx 000 0 und d 44.95 658.83 D815 Duboff, Robert Market research matters : tools and techniques for aligning your business Robert Duboff, Jim Spaeth New York John wiley & Sons, Inc. 2000 Market Research Matters provides you with tools to better align your companys market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of focusing only on the present–and seize the opportunities that an uncertain future has to offer Marketing research Vương Trung tâm Học liệu Trường Đại học Cần Thơ