01139nam a2200217Ia 4500 CTU_115970 210402s9999 xx 000 0 und d 41.95 658.8 M623 Michael, Alex Marketing through search optimization : how to be found on the web Alex Michael, Ben Salter Elsevier Amsterdam 2003 Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. Explains why and how marketers can and must optimize sites for searchability from the outset; Describes how to optimize, for both local and international users; Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings Internet marketing,Web search engines Vương Trung tâm Học liệu Trường Đại học Cần Thơ