01510nam a2200229Ia 4500 CTU_116491 210402s9999 xx 000 0 und d 1053000 338.88843 M274 Manea, Julia Multinationals and transition : Business strategies, technology, and transformation in Central and Eastern Europe Julia Manea, Robert Pearce New York Palgrave Macmillan 2004 This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature. International business enterprises,International business enterprises,Business planning,Business planning,Investments, foreign,Investments, foreign Europe, Central,Europe, Eastern,Europe, Central,Europe, Eastern,Europe, Central,Europe, Eastern Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ