01183nam a2200241Ia 4500 CTU_116523 210402s9999 xx 000 0 und d 542000 796.334 M872 Morrow, Stephen The people's game? : Football, finance, and society Stephen Morrow New York Palgrave Macmillan 2003 Soccer leagues worldwide are being dominated by clubs who are becoming richer and more powerful. Enormous corporate investment, deals with media giants, merchandising and dedicated TV channels mean that soccer teams are as concerned with the affairs of the boardroom as what is going on on the field. In this dynamic book, Stephen Morrow examines the changing face of soccer, looking at issues such as the role of the stock exchange, the stakeholder approach, the "new economics" of soccer including the role of media firms. Soccer,Soccer teams,Soccer Economic aspects,Finance,Social aspects Europe,Europe,Europe Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ