01074nam a2200229Ia 4500 CTU_116524 210402s9999 xx 000 0 und d 542000 659.142 J13 Jackson, Daniel M. Sonic branding : An introduction Daniel M. Jackson, Paul Flberg New York Palgrave Macmillan 2003 Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. Advertising,Music in advertising Brand name products Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ