01111nam a2200229Ia 4500 CTU_116582 210402s9999 xx 000 0 und d 1053000 658.8 K62 Kitchen, Philip J. The future of marketing : Critical 21st century perspectives Edited by Philip J. Kitchen New York Palgrave Macmillan 2003 For students and practitioners who are already familiar with the basics of marketing, European and US scholars of business, communications, and psychology offer a range of views on the role of marketing in business and as an academic subject in the near future. Among their topics are redesigning marketing to fit a different marketplace, whether professionalism in marketing is an oxymoron, a marketing perspective on corporate branding, and a manifesto for retro revolutionaries Marketing,Twenty-first century Forecasting,Forecasts Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ