00996nam a2200193Ia 4500 CTU_117046 210402s9999 xx 000 0 und d 658.84 C998 Czinkota, Michael R. The export marketing imperative Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina Victoria, Australia Thomson 2004 Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive coverage of all facets of exporting. Export marketing Minh Trung tâm Học liệu Trường Đại học Cần Thơ