00899nam a2200217Ia 4500 CTU_117047 210402s9999 xx 000 0 und d 55.75 659.2 M321 Marconi, Joe Public relations : The complete guide Joe Marconi Victoria, Australia Thomson 2004 Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, social responsibility, ethics, speeches, crisis management, and evaluation. Public relations Minh Trung tâm Học liệu Trường Đại học Cần Thơ