01244nam a2200205Ia 4500 CTU_117089 210402s9999 xx 000 0 und d 49.99 338.5 L764 Lipczynski, John The economics of business strategy John Lipczynski, John Wilson Harlow, England Prentice Hall / Financial Times 2004 "This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world." Business planning,Strategic planning,Managerial economics Minh Trung tâm Học liệu Trường Đại học Cần Thơ