01076nam a2200205Ia 4500 CTU_117113 210402s9999 xx 000 0 und d 620.00688 M699 Mohr, Jakki J. Marketing of high-technology products and innovations Jakki Mohr, Sanjit Sengupta, Stanley Slater Upper Saddle River, NJ. Pearson / Prentice Hall 2005 For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products. High technology industries Marketing Minh Trung tâm Học liệu Trường Đại học Cần Thơ