Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. Mason, Ohio: Thomson / South-Western.
Chicago Stili AlıntıParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
MLA AlıntıParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
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