Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. Mason, Ohio: Thomson / South-Western.
Citação norma ChicagoParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
Citação norma MLAParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.