Cita APA

Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. Mason, Ohio: Thomson / South-Western.

Citación estilo Chicago

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.

Cita MLA

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.

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