Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. Mason, Ohio: Thomson / South-Western.
Chicago Style CitationParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
Cita MLAParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Mason, Ohio: Thomson / South-Western, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.