Lamb, C. W. (2006). Essentials of marketing. Mason, OH: Thomson/ South-Western.
Chicago ZitierstilLamb, Charles W. Essentials of Marketing. Mason, OH: Thomson/ South-Western, 2006.
MLA ZitierstilLamb, Charles W. Essentials of Marketing. Mason, OH: Thomson/ South-Western, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.