rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global marketing management
  title info:
    sub title: A case book
  title info: title
  name:
    name part: Quelch, John A.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Australia
    publisher: Thomson/South-Western
    date issued: 2006
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT
  note: John A. Quelch, Christopher A. Bartlett.
  subject:
    topic: Export marketing
  subject:
    topic: Management,Case studies
  classification: 658.84
  classification: Q3
  record info:
    record creation date: 210402
    record identifier: CTU_123686