Hoffman, K. D. (2006). Services marketing: Concepts, strategies, and cases. Australia: Thomson/South-Western.
Chicago Style CitationHoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.
Cita MLAHoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.