APA Citation

Hoffman, K. D. (2006). Services marketing: Concepts, strategies, and cases. Australia: Thomson/South-Western.

Chicago Style Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.

MLA Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.

Warning: These citations may not always be 100% accurate.