Hoffman, K. D. (2006). Services marketing: Concepts, strategies, and cases. Australia: Thomson/South-Western.
Chicago ZitierstilHoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.
MLA ZitierstilHoffman, K. Douglas. Services Marketing: Concepts, Strategies, and Cases. Australia: Thomson/South-Western, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.