01086nam a2200217Ia 4500 CTU_125481 210402s9999 xx 000 0 und d 80.94 003.54 W518 West, Richard L. Introducing communication theory : Analysis and appication Richard West , Lynn H. Turner Boston Mc Graw Hill 2004 This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory Information theory,Communication Giang Trung tâm Học liệu Trường Đại học Cần Thơ