APA Zitierstil

Zikmund, W. G. (2007). Essentials of marketing research. Mason, OH: Thomson/South-Western.

Chicago Zitierstil

Zikmund, William G. Essentials of Marketing Research. Mason, OH: Thomson/South-Western, 2007.

MLA Zitierstil

Zikmund, William G. Essentials of Marketing Research. Mason, OH: Thomson/South-Western, 2007.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.