APA Citation

Zikmund, W. G. (2007). Essentials of marketing research. Mason, OH: Thomson/South-Western.

Chicago Style Citation

Zikmund, William G. Essentials of Marketing Research. Mason, OH: Thomson/South-Western, 2007.

MLA Citation

Zikmund, William G. Essentials of Marketing Research. Mason, OH: Thomson/South-Western, 2007.

Warning: These citations may not always be 100% accurate.