Ralston, B. (2006). The scenario planning handbook: A practitioner’s guide to developing and using scenarios to direct strategy in today’s uncertain times practitioner's guide to developing and using scenarios to direct strategy in today's uncertain times. Mason, OH: Thomson South-Western.
Παραπομπή Chicago StyleRalston, Bill. The Scenario Planning Handbook: A Practitioner’s Guide to Developing and Using Scenarios to Direct Strategy in Today’s Uncertain Times Practitioner's Guide to Developing and Using Scenarios to Direct Strategy in Today's Uncertain Times. Mason, OH: Thomson South-Western, 2006.
Παραπομπή MLARalston, Bill. The Scenario Planning Handbook: A Practitioner’s Guide to Developing and Using Scenarios to Direct Strategy in Today’s Uncertain Times Practitioner's Guide to Developing and Using Scenarios to Direct Strategy in Today's Uncertain Times. Mason, OH: Thomson South-Western, 2006.