Govindarajan, V. (2005). Ten rules for strategic innovators: From idea to execution. Boston, MA: Harvard Business School Press.
Citação norma ChicagoGovindarajan, Vijay. Ten Rules for Strategic Innovators: From Idea to Execution. Boston, MA: Harvard Business School Press, 2005.
Citação norma MLAGovindarajan, Vijay. Ten Rules for Strategic Innovators: From Idea to Execution. Boston, MA: Harvard Business School Press, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.