rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing căn bản
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hà Nội
    publisher: Thống Kê
    date issued: 2007
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Nội dung cuốn sách trình bày những vấn đề cơ bản sau : khái niệm, nghiên cứu, quản trị và môi trường marketing; phân khúc thị trường và lựa chọn thị trường mục tiêu; hành vi và mô hình hành vi của khách hàng; marketing về sản phẩm, giá cả, phân phối, lưu thông và khuyến mãi; marketing quốc tế; marketing dịch vụ.
  note: Phan Thăng
  subject:
    topic: Marketing
  classification: 658.83
  classification: M345
  record info:
    record creation date: 210402
    record identifier: CTU_128716