00693nam a2200205Ia 4500 CTU_128733 210402s9999 xx 000 0 und d 299000 658.4013 C163 Calloway, Joe Be coming a category of one : How extraordinary companies transcend commodity and defy comparison Joe Calloway Hoboken, N.J. John Wiley & Sons 2006 Benchmarking ( Management ),Brand name products,Corporate image,Tập đoàn điển hình,Nhãn hiệu sản phẩm Minh Trung tâm Học liệu Trường Đại học Cần Thơ