01252nam a2200229Ia 4500 CTU_129113 210402s9999 xx 000 0 und d 72000 658.8 K87 Kotler, Phillip Kotler bàn về tiếp thị : Làm thế nào để tạo lập, giành được và thỗng lĩnh thị trường = Kotler on marketing : how to create, win, and dominate markets Philip Kotler; Vũ Tiến Phúc biên dịch Thành phố Hồ Chí Minh Trẻ 2008 Cuốn sách nhằm cung cấp kiến thức cho các nhà quản lý hoạt động tiếp thị cũng như những người quan tâm đến các hoạt động tiếp thị trong kinh doanh. Nội dung bàn về các ván đề chủ chốt như: Tiếp thị chiến lược; tiếp thị chiến thuật; quản trị tiếp thị và tiếp thị trong giai đoạn chuyển tiếp. Marketing,Tiếp thị Management,Quản trị Minh Trung tâm Học liệu Trường Đại học Cần Thơ