Trích dẫn APA

Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion. Mason, OH: Thomson/South-Western.

Trích dẫn kiểu Chicago

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.

Trích dẫn MLA

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.

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