Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion. Mason, OH: Thomson/South-Western.
Chicago ZitierstilShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.
MLA ZitierstilShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.