Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion. Mason, OH: Thomson/South-Western.
Chicago Style aipamenaShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.
MLA aipamenaShimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007.
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