00707nam a2200193Ia 4500 CTU_129182 210402s9999 xx 000 0 und d 2462000 658.82 S556 Shimp, Terence A. Integrated marketing communications in advertising and promotion Terence A. Shimp Mason, OH Thomson/South-Western 2007 Direct marketing.,Advertising.,Communication in marketing.,Sales promotion.,Tiếp thị trực tiếp,Quảng cáo,Thông tin trong tiếp thị,Xúc tiến bán hàng Minh Trung tâm Học liệu Trường Đại học Cần Thơ