01187nam a2200229Ia 4500 CTU_129358 210402s9999 xx 000 0 und d 22000 658.802 N528 Nevision, John Để xây dựng chiến lược marketing hiệu quả : ( Bí quyết xây dựng chiến lược marketing hiệu quả ) John Nevision ; Người dịch: Phương Mai Hà Nội Lao động - Xã hội 2007 Sách giới thiệu cho độc giả biết chiến lược marketing là gì và các tố quyết định thành công trong marketing. Với nhiều ví dụ cụ thể sách giúp cho chúng ta hiểu rõ hơn về những quy tắc, những lỗi thường gặp trong marketing hay lập kế hoạch marketing... Marketing,Business planning,Tiếp thị,Chiến lược marketing Management,Quảng trị kinh doanh Giang Trung tâm Học liệu Trường Đại học Cần Thơ