Perreault, W. D. (2006). Essentials of marketing: A global-managerial approach. Boston, MA: McGraw-Hill/Irwin.
Chicago Style CitationPerreault, William D. Essentials of Marketing: A Global-managerial Approach. Boston, MA: McGraw-Hill/Irwin, 2006.
MLA CitationPerreault, William D. Essentials of Marketing: A Global-managerial Approach. Boston, MA: McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.