01244nam a2200229Ia 4500 CTU_132250 210402s9999 xx 000 0 und d 100000 658.827 T977 Tybout, Alice M. Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg Alice M. Tybout, Tim Calkins ; Nguyễn Phú Sơn (dịch) Thành phố Hồ Chí Minh Văn hoá Sài Gòn 2008 Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện. Brand name products,Branding (Marketing),Thương hiệu (tiếp thị),Customer relations,Quan hệ khách hàng Giới thiệu thương hiệu,Management,Quản trị Quang Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ