Quản trị chiêu thị

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

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Bibliographic Details
Main Author:	Trần, Thị Ngọc Trang
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2008
Subjects:	Marketing,Tiếp thị,Promotion,Quảng cáo
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Quản trị chiêu thị

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