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   <subfield code="a">22 quy luật bất biến trong Marketing =</subfield>
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   <subfield code="b">The 22 immutable law of marketing</subfield>
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   <subfield code="a">Nội dung cuốn sách giới thiệu 22 quy luật bất biến trong Marketing. Là những quy luật cơ bản có khả năng chi phối nhất định đến sự thành công cũng như thất bại trong công việc kinh doanh của bạn. Những quy luật này mang giá trị thực tiễn cao, dễ nắm bắt và vận dụng</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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