00935nam a2200217Ia 4500 CTU_133896 210402s9999 xx 000 0 und d 44.69 658.8 R326 Reed, Peter Strategic marketing planning Peter Reed Australia Thomson 2007 Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a strategic marketing plan. Marketing,Marketing,Tiếp thị,Tiếp thị Management,Decision making,Quản lý,Ra quyết định Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ