01351nam a2200229Ia 4500 CTU_136254 210402s9999 xx 000 0 und d 39.95 658.85 W354 Waugh, Troy Power Up Your Profits: 31 Days to Better Selling Troy Waugh Hoboken, N.J. John Wiley & Sons 2005 This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules Selling,Quản trị kinh doanh,Marketing,Strategic planning,Customer relations Decision making,Management Hạ Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ