00982nam a2200217Ia 4500 CTU_137248 210402s9999 xx 000 0 und d 24.95 658.8 R656 Robinette, Scott Emotion marketing : The Hallmark way of winning customers for life Scott Robinette, Claire Brand, Vicki Lenz New York McGraw-Hill 2001 This book provides business readers with their first in-depth analysis of Hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can put to work in you company. Tiếp thị,Marketing,Customer relations,Consumer satisfaction,Quan hệ khách hàng Giang Trung tâm Học liệu Trường Đại học Cần Thơ