01273nam a2200229Ia 4500 CTU_137631 210402s9999 xx 000 0 und d 24.95 658.4 A419 Allard, C. Kenneth Business as war : Battling for competitive advantage Kenneth Allard Hoboken, N.J. John Wiley & Sons, Inc. 2004 The book draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world examples that apply cutting-edge military perspectives to the everyday world of business, Allard clearly illustrates how military lessons - when implemented correctly - can lead a business down the road to success. Leadership,Business ethics,Strategic planning,Competition,Business intelligence,Business enterprises,Nhà lãnh đạo,Chiến lược kinh doanh,Trí tuệ kinh doanh Security measures Giang Trung tâm Học liệu Trường Đại học Cần Thơ