(2005). Maketing management: A strategic decision-making approach. Boston: McGraw-Hill.
Chicago Style aipamenaMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
MLA aipamenaMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.