(2005). Maketing management: A strategic decision-making approach. Boston: McGraw-Hill.
Style de citation ChicagoMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
Style de citation MLAMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.