(2005). Maketing management: A strategic decision-making approach. Boston: McGraw-Hill.
Chicago Style CitationMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
Cita MLAMaketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.