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   <subfield code="a">Lawrence, Michael St.</subfield>
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   <subfield code="a">If you're not out selling, you're being outsold</subfield>
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   <subfield code="c">Michael St. Lawrence, Steve Johnson</subfield>
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   <subfield code="a">&quot;If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. The authors candidly recognize what ingredients are required for reaching success, and they have blueprinted a constructive approach that can apply to anyone, whether they are contemplating entering sales, or have made sales their career.&quot;-Nicholas D. Wolkonsky Director of Sales, High Volume Division, Western Region, ADT Security Services, Inc.&quot;If You're Not Out Selling, You're Being Outsold is an inspiring book written by two professionals who actually do sell. I found the principles and techniques easy to follow and implement. I am buying copies of this book for all my sales managers.&quot;-Robert Coakley Divisional Director of Sales, Alamo Rent A Car, Inc.No matter what sort of business professional you are, you have to sell to succeed: make yourself heard, make your ideas known, convince others to act on them. No matter what you're selling, you need confidence, energy, and, above all, a positive attitude. If You're Not Out Selling, You're Being Outsold shows you how to energize your outlook, sell your ideas, produce top-quality work, and make others want to do business with you.</subfield>
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