APA Citation

Arens, W. F. (2006). Contemporary advertising. NewYork: McGraw - Hill.

Chicago Style Citation

Arens, William F. Contemporary Advertising. NewYork: McGraw - Hill, 2006.

MLA Citation

Arens, William F. Contemporary Advertising. NewYork: McGraw - Hill, 2006.

Warning: These citations may not always be 100% accurate.