01106nam a2200217Ia 4500 CTU_138154 210402s9999 xx 000 0 und d 17.46 658.8 F222 Farese, Lois Marketing essentials Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk New York, N.Y. Glencoe/McGraw-Hill 2006 Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies Marketing,Business education,Tiếp thị,Đào tạo về kinh doanh Study and teaching (Secondary),Study and teaching (Secondary),Dạy và học (trung học),dạy và học (trung học) Huỳnh Mai Trung tâm Học liệu Trường Đại học Cần Thơ