01297nam a2200241Ia 4500 CTU_138487 210402s9999 xx 000 0 und d 4.5 659.2 B624 Bivins, Thomas H. Public relations writing : the essentials of style and format Thomas H. Bivins Boston McGraw-Hill 2005 This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences Public relations,Public relations,Quan hệ công chúng Authorship United States,United States,Hoa Kỳ Nguyễn Hữu Lộc Trung tâm Học liệu Trường Đại học Cần Thơ