rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations writing
  title info:
    sub title: the essentials of style and format
  title info: title
  name:
    name part: Bivins, Thomas H.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences
  note: Thomas H. Bivins
  subject:
    topic: Public relations,Public relations,Quan hệ công chúng
  subject:
    topic: Authorship
  subject:
    geographic: United States,United States,Hoa Kỳ
  classification: 659.2
  classification: B624
  record info:
    record creation date: 210402
    record identifier: CTU_138487