01113nam a2200229Ia 4500 CTU_138884 210402s9999 xx 000 0 und d 39.38 658.8 P455 Perreault, William D. Applications in basic marketing : Clippings from the Popular Business Press William D. Perreault, E. Jerome McCarthy Boston, MA. McGraw-Hill/Irwin 2005 The book provides a flexible and helpful set of teaching and learning materials. We have included clippings (articles) on a wide variety of topics. The clippings deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues, and large well-known companies as well as new, small ones. They cover important issues related to marketing strategy planning for both domestic and global markets. Marketing,Tiếp thị Management,Quản trị Giang Trung tâm Học liệu Trường Đại học Cần Thơ